Sarah Weise
Author
Pub. Date
2022.
Language
English
Description
Learn how to conduct B2B market research to inform your marketing strategy, product development, and business plan.
Business-to-business (B2B) marketing is fundamentally different from B2C marketing. Market research methodologies vary when you’re evaluating a longer buying cycle, niche audiences, complex decision trees, and multiple decision-makers. In this course, market research expert and best-selling author Sarah Weise shows you how to plan...
Author
Pub. Date
2021.
Language
English
Description
Learn how to research and document your customer's end-to-end journey through the process of UX journey mapping, to improve product design, customer experience, and marketing.
One way to enhance customer experience and build better products is to plot your ideal customer’s journey chronologically. That way you can identify weak moments in the buying experience—and make those moments stronger. First, gather data about the pain points your customers...
Author
Pub. Date
2020.
Language
English
Description
Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.
Every user is the hero of their own story. The secret to effectively stand out in the mind of your consumer is to stop shouting your own story and to start playing a specific role in theirs. Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences. Sarah Weise teaches...
Author
Pub. Date
2022.
Language
English
Description
Get a hands-on deep dive into building a journey map to plot a customer’s experience over time.
What happens when a customer journey is not straightforward and linear? How do you represent a customer's journey for a product that’s not a product at all, but a series of products, services, or interactions with your brand? Join UX expert Sarah Weise for a hands-on workshop in how to plot a journey from research insights to actually getting it down...
Author
Pub. Date
2020.
Language
English
Description
Learn how to design the right user experiences for different generations. Discover how to conduct effective research for each age group and apply adaptive design patterns.
From Gen Alpha to Baby Boomers, different generations have a range of needs when it comes to user-centered design. Design patterns that work for one generation may not work for others. On top of that, how different generations interact with technology is shifting every day. That’s...
Author
Pub. Date
2021.
Language
English
Description
Learn how to conduct qualitative market research to inform your marketing strategy and business plan.
If you’re a modern-day marketer, you’re not going to get by with just numbers, charts, and graphs anymore. In addition to your quantitative data, you need to learn what your customers really want. In short, you need to know your customers. You have to know what’s going to motivate and drive them, what they’re feeling as they’re making buying...
Author
Pub. Date
2023.
Language
English
Description
Learn how to apply customer segmentation research to your own UX and marketing projects.
It’s often the case that when you try to please everyone, you please no one. The same can be said for any company offering a product or service. Not all customers behave the same way and need the same thing from you. You need to know what resonates with different segments and know how to sell your products or design digital experiences differently. Personalization...
Author
Pub. Date
2023.
Language
English
Description
Make data analysis easy with step-by-step examples from real-world market research and UX research projects. Gain confidence in working with your data to unlock its full potential.
Confident business decisions require data. But it’s easy to feel overwhelmed during the analysis phase of your research. What data is best to use? How do you you make sense of it? How do you find the best patterns? Join best-selling author and UX and market research...
Author
Pub. Date
2019.
Language
English
Description
Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.
Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions...
Author
Pub. Date
2021.
Language
English
Description
Learn how to perform mobile diary studies, a qualitative tool that captures authentic snapshots of your customers’ experiences as they interact with your product or brand.
Studying your customers’ experience—especially as they interact with your product or brand in the context of their lives—leads to discoveries that help you make strong business, product, and UX decisions. In this course, learn how to capture snapshots of the moments that...